As a kid, I once watched a magic show with my father. I loved it, and told him that I want to pursue magic for a living. He thought it was one of those whims of an imaginative child, and did not take me seriously. What he did not understand was by magic, I never meant wizardry. I meant real magic. I was barely 11, and could not explain this difference to him.

It took me a decade to understand the magic I was looking for. It's the magic of making ordinary people look beautiful, and beautiful people look divine. It's the magic of translating good ideas into flawless communication. It's the magic of lights, shades, moods and moments, where sometimes I excel, and sometimes I fail. But, my quest for magic never ends.

I am Amit Das, a fashion and advertising photographer. The magic has just begun!

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